PROUD WINNER OF

SUMAQ PERUVIAN FOOD FESTIVAL 2023 

in Long Island, New York

with her AMAZING ALFAJORES

​

Pastry Chef Eliana Simon, licensee of "Marca Peru" only started decorating cakes as a hobby after her 4-year-old son asked her for a custom superhero cake. After working in the bank industry for over 10 years, she decided it was time for a change. So that’s when she realized that destiny wasn’t a matter of chance, but a matter of choice. So she followed her passion for baking and spent more time in the kitchen creating beautiful pieces of edible art.

In 2011, she created Sweets by Deliciosa in Pennsylvania, a signature online baking shop where she fuses flavors, techniques, and textures with an eminent approach to local flavors and high-quality ingredients.

In 2012, she opened a storefront in Conyngham, PA, and kept it open only for over a year. At the moment her role as mom of 2 little children was too demanding to run a physical business at the same time. She decided to run it online until the boys get older.

During the pandemic, she established herself strongly in her local area and also joined Amazon, where she continues to break boundaries selling her products.

It was in March of 2023 that she and her husband Raymond decided to give it a chance and open a most-needed storefront, this time in Hazle Township, PA and under the name of The Icing House. This little dessert place is their actual “baby” after one of the boys already graduated high school and the youngest will do so soon.

Locally, she offers to the public and some restaurants a variety of American and Peruvian desserts, her flagship product being the exquisite Alfajores cookies. It is one of the best sellers not only locally, but also all across the country through Amazon and Etsy.

Her passion, dedication, and creativity are the formula of her successful business, which over the years has managed to arouse curiosity and open the minds of a public accustomed to very different sweets.

 

          “I feel blessed to be able to spend so much time in the kitchen baking and creating beautiful pieces of edible art. I love experimenting with new recipes and learning new techniques.  My baking addiction is a collection of my thoughts and ideas related to all things food. My perseverance and extreme will to learn put me on the right path from the beginning. I pushed myself to become great and took classes to correct my flaws and now I can say that I've succeeded.”

Eliana